Privacy Policy
Effective Date: July 28, 2026
This Privacy Policy describes how Sanara MedTech Inc. (“Sanara MedTech,” “we,” “us,” or “our”) collects, uses, and discloses information about you when you visit sanaramedtech.com (the “website”), order products, submit forms, contact customer service, sign up for communications or investor alerts, or otherwise interact with our online services, and the choices and rights you have regarding that information.
1. Information We Collect
Information You Provide
We collect information you voluntarily provide, such as when you order a product, complete our customer service, distributor inquiry, or business partner forms, register for mailing lists or investor alerts, or contact us. Depending on the interaction, this may include:
- Identifiers: name, email address, telephone number, and postal/shipping/billing address.
- Commercial information: products ordered or considered, and order history.
- Payment information: payment card details are processed by our payment processor; we do not store full card numbers on our servers.
- Professional information: organization, role, and related details you provide (e.g., distributor or business partner inquiries).
- Health-related information: information about health or medical conditions you choose to include in communications with us.
Information Collected Automatically
When you visit the website, we and our third-party providers automatically collect certain information using cookies and similar technologies, subject to the choices you make in our consent banner and opt-out tools:
- Device and network identifiers: IP address, browser type, device identifiers.
- Internet activity information: pages viewed, links clicked, referring pages, session information, and interactions with our website and advertisements.
- Approximate geolocation: general location inferred from IP address.
These technologies include Google Tag Manager (tag management), Google Analytics (analytics), Google Ads (remarketing and conversion measurement), LinkedIn Insight Tag (advertising measurement and retargeting), HealthUnion (advertising-network measurement pixels), HubSpot (marketing and visitor tracking), CallRail (call tracking; if you call or text one of our tracked phone numbers, your phone number, call details, and message content are collected, and inbound calls are recorded following a pre-call greeting), and Cloudflare (security and performance analytics). For details and to manage your preferences at any time, visit our Opt-out Preferences page or select “Manage Consent” on any page of the website.
2. How We Use Your Information
- To fulfill orders and process payments and deliveries;
- To provide customer support and respond to inquiries;
- To send marketing communications, newsletters, and investor alerts you request;
- To evaluate distributor and business partner inquiries;
- To analyze website usage and improve our website, products, and services;
- To measure and improve our advertising campaigns;
- To maintain the security and integrity of our website; and
- To comply with legal obligations.
3. How We Disclose Your Information
We disclose personal information to the following categories of recipients:
- Service providers: companies that perform services on our behalf, such as payment processing, order fulfillment and shipping, website hosting, email delivery, analytics, and customer relationship management (e.g., HubSpot, CallRail, Google, Cloudflare).
- Advertising partners: we use advertising and analytics technologies from LinkedIn (Insight Tag), Google (Google Ads remarketing, conversion measurement, and analytics), and HealthUnion (a health-focused media and advertising network) that collect identifiers and internet activity information on our website for cross-context behavioral advertising and campaign measurement. Under the California Consumer Privacy Act as amended (“CCPA/CPRA”), these disclosures may constitute “sharing” or a “sale” of personal information. You can opt out as described in Section 5.
- Legal and safety: when required by law, subpoena, or to protect our rights, users, or the public.
- Business transfers: in connection with a merger, acquisition, financing, or sale of assets.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
4. Categories of Personal Information (CCPA/CPRA Disclosures)
In the preceding 12 months we have collected the following categories of personal information: identifiers; customer records (name, address, telephone number); commercial information; internet or other electronic network activity information; approximate geolocation data; professional or employment-related information; and health-related information voluntarily provided. We collect these from you directly, automatically from your device, and from our service providers.
In the preceding 12 months we have disclosed identifiers, commercial information, and internet activity information to service providers for business purposes, and we have “shared” (as defined by the CPRA) identifiers, internet activity information, and approximate geolocation data with advertising partners – including Google, LinkedIn, and HealthUnion – for cross-context behavioral advertising.
5. Your Privacy Rights
If you are a California resident, you have the following rights under the CCPA/CPRA:
- Right to Know/Access: request the categories and specific pieces of personal information we have collected about you, and information about our collection, use, and disclosure practices.
- Right to Delete: request deletion of personal information we have collected from you, subject to exceptions.
- Right to Correct: request correction of inaccurate personal information.
- Right to Opt Out of Sale/Sharing: direct us not to sell or share your personal information, including for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Personal Information: to the extent we collect sensitive personal information, request that its use be limited to permitted purposes.
- Right to Non-Discrimination: we will not discriminate against you for exercising your rights.
How to exercise your rights:
- Use the consent banner or our Do Not Sell or Share My Personal Information / Opt-out Preferences page;
- Email us at [email protected]; or
- Call us at (817) 529-2300.
We honor Global Privacy Control (GPC) browser signals as a valid opt-out of sale/sharing for the browser you use to send the signal; advertising and analytics technologies are automatically disabled for such visitors. We may need to verify your identity before fulfilling requests; you may also designate an authorized agent to make requests on your behalf. We will respond within the timeframes required by law. Residents of other states with comprehensive privacy laws (e.g., Colorado, Connecticut, Texas, Virginia) may have similar rights and may use the same contact methods.
6. Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to fulfill orders, maintain business records, comply with legal, tax, and accounting obligations, resolve disputes, and enforce agreements. Criteria include the nature of our relationship with you, legal requirements, and applicable limitation periods.
7. Security
We use appropriate technical, administrative, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Our website is not directed to children, and we do not knowingly collect personal information from children under 16.
9. Third-Party Websites
Our website may link to third-party websites and services we do not control, including our investor relations site operated with a third-party provider. We are not responsible for their privacy practices, and we encourage you to review their privacy policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised effective date.
11. Contact Us
Sanara MedTech Inc., 1200 Summit Avenue, Suite 414, Fort Worth, TX 76102
Email: [email protected] | Phone: (817) 529-2300
